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Fuenterra is a model cannabis school located in the region of Santander, Colombia. With large cigarette companies closing operations across the country, this traditionally tobacco-growing region has been forced to abandon its main cash crop. In search of alternatives, the Tobacco Federation partnered with Fuenterra to help in the conversion of its farmers to cannabis.

Through knowledge transfer and production chain streamlining, the Fuenterra team—made up of cannabis pioneers and experts—aims to partner with the small farmer and reNature to help write the rules for a more equitable and sustainable industry.