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Pasto Vivo

Pasto Vivo is a pioneering project that aims to create a model of large-scale regenerative agriculture in the transition zone between the cerrado and the Amazon. Pasto Vivo is a Joint Venture between Luxor Agro and Meraki Impact.

The project was born from a conversation between reNature, which had just received investment from Meraki Impact, and Luxor Agro, which was looking for alternatives to improve the livestock operation that already existed on its farms in the Southwest region of Mato Grosso, from the point of view environmental and financial sustainability. The project begins with a field visit organized by reNature in February 2020, with a team of organizations, which included in addition to Luxor Agro and Meraki Impact, Preta Terra and Embrapa.

From the discussions on this visit, the joint venture between Luxor Agro and Meraki formed the Pasto Vivo, which took over Fazenda São Benedito, of 1200 hectares, for the beginning of the project, currently in the stage of formatting the business plan and field tests and modeling productive systems.

The companies involved in the project are:


Luxor Agro: Luxor Agro has invested in the purchase, transformation and operation of agricultural assets in agricultural frontier areas for over 40 years, having already developed projects in Mato Grosso, Mato Grosso do Sul and Paraguay. It currently operates 3 farms in western Mato Grosso with 25,000 ha in crop-livestock and livestock-agroforestry integration projects where we combine financial returns with positive social and environmental impacts.

Luxor Agro is part of the Luxor Group, a privately held single family office that provides capital to drive excellent people and assets. Luxor Group’s activities include investments in companies and funds that generate long-term opportunities, philanthropic activities and the development of partner leadership.

Meraki Impact: Meraki Impact is the impact investment arm of Progresso Family Office, a single family office with a diversified portfolio seeking alignment across all asset classes with the UN Sustainable Development Goals. Meraki manages the portfolio of impact projects, which is highly concentrated in regenerative agriculture and sustainable food. Meraki invests in impact funds and projects in various parts of the world, with the thesis that by changing the food production system to a regenerative system, we can regenerate degraded areas and reduce deforestation.

Service providers:

reNature: responsible for preparing the business plan, institutional relations with potential investors and partners

Preta Terra: responsible for planning and implementing the new agricultural system in the field, including agroforestry design and execution of all interventions and monitoring in the field.

Embrapa: technical support to assess and report the farm’s baseline ecosystem services and the evolution of these indicators throughout the intervention. Embrapa establishes protocols for measures of environmental impact on soils, carried out in the field by the team of Preta Terra.

Savory Institute: technical support and training in livestock management, and integration of animals into the agroforestry system.

From the common mission of these organizations, the Pasto Vivo Manifesto is born.

We believe in a regenerative future where it is possible to produce nutritious and quality food in partnership with nature. Applying regenerative farming techniques, we work in partnership with nature, producing financial results with an environmental and social impact. Pasto Vivo is born from an ecosystemic vision, where man and cattle are integral parts of nature and work in symbiosis with other species and elements of the land. Our vision is of biodiversity, and the bovine species as part of biodiversity coexists with the environment in a healthy way. Our mission is to show in practice with measurable data that it is possible to reconcile financial returns with returns from impact, regenerating soil, climate and biodiversity. Our name Pasto Vivo comes from the concept that pasture can go far beyond a single species of grass, with the sole objective of fattening cattle, to a diverse ecosystem that regenerates with the participation of animals with a diverse and healthy diet. In the economic model, in the agroforestry component we introduce agricultural products that are already part of the diet of the future, such as fruits and seeds of high nutritional value, which are born mainly in perennial trees. An integrated view of how we can regenerate ecosystems with food-producing forests. Our goal is to create a model farm with the vision of changing the landscape and the way the farmer interacts with nature in the region.