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Guaraná Model Farm, Brazil

  • Definition
    Devising project idea, defining the aim and main components
  • Design
    Specifying details such as time-frame, budget, target indicators, project partners and relevant steps to reach the project objectives
  • Open to Financing
    Searching and securing funding and investment, setting up relevant financing partnerships, and discussing payment modalities
  • Implementation
    Execution of feasibility studies, context analysis, plot design, planting and setting up facilities and starting with potential capacity-building
  • Maintenance
    Operational phase (monitoring and evaluation, impact assessments and adjustments, execution of educational programmes and long-term capacity building)
  • Scaling Up
    Scaling up phase is when the project it has already shown success by obtaining impact as well as economic results and it's ready to become replicable.

In the heart of Brazil’s lower southern region lies a pioneering initiative poised to revolutionize the landscape of guaraná production: the Guaraná Model Farm. Spearheaded by Givaudan, a global leader in the fragrance and flavor industry, and implemented in collaboration with reNature, this ambitious project embodies a holistic approach to agriculture centered around sustainability and regeneration.

The Guaraná Model Farm is more than just a farm; it’s a beacon of hope for farmers and communities striving for a better future. Guided by the principles of Creation, Nature, People, and Communities, the project aims to achieve a climate-positive future while addressing critical challenges facing guaraná production in the region.

One of the project’s primary objectives is to improve biodiversity, sequester carbon, and enhance the quality of guaraná products. This involves implementing regenerative agricultural practices that promote soil restoration, economic resilience, and increased caffeine content in guaraná fruits. Through careful planning and collaboration with local cooperatives and partners like BrazBio, the project aims to empower farmers with the knowledge and resources needed to transition to sustainable farming methods.

Soil Analysis

The journey begins with a comprehensive assessment of the agricultural landscape, highlighting key challenges and opportunities. Soil analysis is crucial in developing a Regenerative Soil Management Plan (RSMP), which forms the foundation for improving soil health and fertility. Cover cropping, contour plowing, and mulching are proposed to mitigate erosion and enhance soil quality, laying the groundwork for sustainable guaraná production.

Building on existing frameworks and best practices, the project leverages the expertise of BrazBio and other stakeholders to create a roadmap for success. The Guaraná Handbook for Farmers is a valuable resource, providing practical insights and recommendations for transitioning to regenerative agriculture. By expanding and adapting these practices, the project aims to catalyze positive change across the supply chain, from farm to market.


The implementation phase unfolds with the establishment of the Guaraná Model Farm, a living laboratory of regenerative agriculture. Through careful selection of farmers and scalability considerations, the project aims to create a best-in-class demonstration farm that inspires others to follow suit. By integrating various crops and trees in spatial and temporal arrangements that mimic natural ecosystems, the model farm showcases the potential of regenerative practices to transform landscapes and livelihoods.

As the project progresses, ongoing monitoring and evaluation will be essential to track progress and identify areas for improvement. Key performance indicators (KPIs) will provide valuable insights into restoring soil health, carbon sequestration, and economic resilience. By learning from successes and challenges, the project aims to refine its approach and maximize impact continually.


The Guaraná Model Farm represents a bold vision for the future of agriculture in Bahia and beyond. The project offers a roadmap for building a more resilient and prosperous agricultural sector by embracing sustainability, regeneration, and community engagement. As the journey unfolds, the Guaraná Model Farm stands as a testament to the power of collaboration and innovation in shaping a brighter tomorrow.